Our People

Our Greatest Asset Is Our People

“Great Vision Without Great People Is Irrelevant”
Jim Collins (Good to Great)


President & CEO – North America

Fred Hawrysh is the North American President & CEO of PPR, overseeing offices in New York, Washington D.C., San Francisco and Austin.

Fred came to PPR from the technology services and strategy firm Accenture where he was the Global Head of Communications, responsible for internal, external, financial and executive communications and global thought leadership marketing. Previously he served as the Global Head of Corporate Affairs for the data and news giant Thomson Reuters where he led external communications, branding, advertising, sponsorships and corporate responsibility.

Before joining the corporate world, Fred worked for public relations agency Burson-Marsteller for more than 20 years, in Vancouver, Hong Kong, Singapore, The Hague, London and in its NY headquarters. He served in a number of client-facing roles, culminating in Chief Client Officer and head of the agency’s global client program.

Fred began his career as an award-winning business journalist in Canada. He has a journalism degree from Carleton University, Ottawa.


Managing Director and Chief Executive Officer of Asia-Pacific

Richard has over 28 years’ experience with PPR and has developed the Sydney based business into one of the largest consultancy chains in the region, with offices across Australia and in New Zealand. Richard Lazar’s public relations skills have been recognised by the Public Relations Institute of Australia, which has made him a Fellow of the industry and presented him with several national “Golden Target Awards” and “State Awards for Excellence”, including the coveted “Program of the Year Award”.

Richard’s creative approach together with his experience in corporate culture change, issue and crisis management and in the introduction of planning and strategic PR tools at PPR, have established him as a leader of the profession. Richard is a co-author of the best-selling text book, “The Australian and New Zealand Public Relations Manual” (Tymson & Lazar), now in an updated 5th edition.


Chairman & Founder of PPR

Peter is a very experienced strategist, consultant, facilitator and presenter. He is a highly regarded communicator, chairman and negotiator. A Life Fellow and Past State President of the Public Relations Institute of Australia, he was chair of its College of Fellows for 12 years. Peter’s expertise in issue management and communication strategy at the highest level has made him a leader in the profession. He was awarded an AM in the 2007 Australia Day Honours List for services to communication, health education, aged care and for other community service.

For his pro bono work in dental health education he was made a Fellow of the International College of Dentists – one of only two non-dentists to be so honoured. He is co-author of “The Australian and New Zealand Public Relations Manual” (Tymson & Lazar) which is widely used in the teaching of Communication students in University and TAFE courses in the region.