Awareness raising media relations program to establish Randstad in the Australian and New Zealand markets and raise its profile as a leader in the human resources and recruitment sector
- Engagement program developed to link client and target media resulting in monthly segments on Sky News Business, CNBC and ABC NewsRadio
- Randstad spokespeople proactively sought out for expert commentary by top tier publications including the Australian Financial Review, Sydney Morning Herald and News.com.au
- Achieved and maintained number one share of voice in target media for past three years
- Consistent year on year growth in coverage over the last five years including an average annual increase of 67% in clip numbers, and a record 119% growth for the 2014 calendar year
Our agency has worked with Randstad for more than eight years – devising and implementing a highly successful corporate profiling and business thought leadership program.
PPR’s strategy for Randstad has centered on a media relations program targeting and building strong relationships with top tier careers, workplace, recruitment and business media, as well as key vertical publications in sectors such as banking and finance, education and technology.
PPR works with Randstad to source and package advice, provide analysis and expert comment on industry and news topics, and utilise global and local research including its annual employer branding Randstad Award and quarterly jobseeker sentiment report Workmonitor as well as third party data such as the Australian Bureau of Statistics’ monthly labour force figures.
As a result of our work, Randstad leads the industry in terms of share of voice in the business and vertical media, an outcome achieved with a relatively modest spend on ‘above the line’ activity. Randstad has enjoyed an increase in coverage and reach each year since 2007, as well as strong relationships developed and maintained with key media in Australia and New Zealand to ensure Randstad opinion is proactively sought as a source of commentary.
In 2014, over 2029 pieces of coverage were achieved across print, broadcast and online media – representing 119% growth on the coverage secured the year prior.