Provide ongoing corporate positioning and strategic advice to maximise Fraser property Australia’s reputation as a leading property developer
- Positioning Frasers Property as an industry leader in medium density development in Western Australia
- Enhanced brand profile of Frasers Property as the ‘top of mind’ residential choice in Western Australia for potential buyers
- Securing prestigious industry awards and company recognition through strategic communications management
Frasers Property is one of Australia’s leading diversified property groups. In Western Australia, Frasers Property is focused on creating strong, sustainable residential communities in some of the fastest growing metropolitan areas. Current key projects include the rapidly developing Jindowie estate in Yanchep and its flagship Port Coogee Residential Estate and Marina.
In 2006, Frasers Property engaged PPR to support its corporate positioning and brand awareness in Western Australia.
With a detailed understanding of WA’s property marketing and extensive media networks and relationships, PPR has utilised its strong credentials in creative concept development and event management to maximise publicity of Frasers Property’s projects and events in Western Australia.
PPR’s expertise including sponsorship leverage and social media has ensured Frasers Property’s brand is complemented by its leadership positioning activities and events to develop strong links between local communities and key Frasers Property projects.
Our ongoing strategic communications management advice has delivered exceptional results for Frasers Property, including three awards in the 2011 Urban Development Institute of Australia WA Awards for Excellence program: the Environmental Excellence award, the Residential Development Over 250 Lots Award and the overall President’s Award.