- PPR has assisted in the transitioning of the company to a credible and respected company that now works closely with green groups
PPR has been supporting Asia Pulp & Paper (APP) for 5 years through one of the most complex and high profile transformations in corporate history.
The company had been the focus of a global pressure campaign by environmental activists over its pulp and production.
PPR, as part of a global team of agencies in more than 15 countries worked closely with APP to transition the company to a credible and respected company that now works closely with green groups and has ceased all natural forest clearance.
The successful program has seen products of APP’s local affiliate, Solaris Paper, stocked once again in major retail stores throughout Australia.