About PPR United States:
People. Passion. Results.
Today, brands around the world are faced with the challenge of communicating in a world that is becoming ever more complex and cluttered. How best to change perception, build brand awareness and customer loyalty, inspire consumer behavior, increase sales, impact share price or policy decisions?
Marketers know that to achieve such change requires a strategic and integrated approach to communications. As a member of the WPP and Young & Rubicam family of companies, PPR continually pushes the boundaries of earned and social media, branded content and visual storytelling with exceptionally creative ideas and original, effective campaigns that help our clients build powerful relationships with their audiences.
Headquartered in New York with offices in Austin, San Francisco and Washington, D.C., PPR USA is comprised of five areas that make up our core competencies: consumer marketing, corporate communications, public affairs, technology and financial services.
We are committed to providing strategy that is driven by compelling insights, unbiased counsel, and execution that is second to none. By ensuring every task employs the right people at the right time, we work together with our partner brands to achieve big, measurable impact.
Our Unique Business Model
We are agile and entrepreneurial, giving each client the personalized attention of a boutique firm – combined with the scale, experience and network of a global full-service agency backed by the resources of WPP.
As a result, we deliver powerful, award-winning results for our clients, and are committed to exceeding our client expectations. With offices around the world, PPR Worldwide consists of more than 300 talented communications experts.
PPR has been recognized as the “World’s Most Innovative Agency” at both the 2014 and 2015 World PR Awards. PPR USA won the PRSA Silver Anvil for “Business to Business Campaign of the Year” in 2015, and PRWeek’s “Best B2B Campaign” in 2016.
Organizations from start-ups to the world’s most famous brands want a communications approach that makes a difference and gets them noticed. They want a strategic approach that brings the best minds, skills and executions to the table on their behalf. And they are choosing PPR.
In order to provide the best results for our clients, we depend on the deep expertise and breadth of our service offerings, including:
- Brand Development & Positioning
- Integrated Media and Analyst Relations
- Social Media and Digital Marketing
- Influencer Programs
- Thought Leadership
- New Product Launches
- Event Management
- Content Creation
- Consumer Trend Spotting
- Employee Engagement
- Strategic Media and Academic Partnerships
- Reputation Counsel & Positioning
- Executive Positioning & Platforms
- Corporate Social Responsibility
- Issues & Crisis Management
In addition to our core competencies, PPR USA also offers specialty expertise in the following key areas:
- Marketing to Women
Women — whether they are moms, Millennials, Boomers or singles, have a tremendous impact on today’s economy. They make 85 percent of all household purchase decisions and drive $7 trillion in consumer spending. Yet 91 percent say marketers don’t understand them. Our brand marketing team has a unique understanding of the women’s market – what motivates them and what makes them tick, allowing our clients to deepen their relationships with these powerful consumers, leading to more impactful results.
As shifting demographics in the U.S. change the face of the consumer, today more than ever before, companies need to understand how to link innovation, diversity and market growth. PPR works with organizations to provide strategic programming that illustrates the steps they’re taking to address diversity, to mitigate the negative impact many organizations face, and to showcase company values to current and potential employees and customers.
They are a quarter of the world’s population, influential, digitally active
and notoriously hard to reach via conventional marketing approaches. The truth is, Millennials can’t be stereotyped. And because they range from ages 19-35, there are many small subgroups who don’t share the same values. But one thing they all have in common: they demand to be part of the conversation. So if you don’t understand Millennials, we can help.
- Internet of Things
It is estimated that IoT may create more than $4 – $11 trillion USD in economic benefits globally by 2025. As the tissues of a connected world are being built, a wide range of stakeholders are debating product trends, technology standards, data privacy and policies related to IoT. Billions of connected devices will create immense opportunities, as well as challenges for all major industries. PPR’s IoT industry experience allows us to counsel organizations on the rapidly evolving IoT landscape with services including IoT brand positioning and messaging, consumer education and marketing, security preparedness, IoT public policy and Internal communications.
PPR Worldwide United States