Barnes & Noble

Neville Ewers PR, USA

The Art of Creative Gift Giving Holiday Program Challenge: Create a comprehensive holiday PR campaign designed to drive in-store traffic and increase holiday sales, showcasing Barnes & Noble’s unique and expansive product offerings. Insights: As the retail landscape evolves, Barnes & Noble has come to occupy a special space in the hearts and minds of U.S. consumers, who see it …

Dell

Alex Baker USA

Influencers as Brand Evangelists Challenge: Dell has been a leader in CSR strategies for years, but wasn’t getting credit for its efforts beyond trade media and CSR industry experts. Insights: According to the 2014 Effective Comm Index, 85% of consumers say transparency is the most important attribute of a brand in order to communicate effectively. Solutions: Dell and PPR Worldwide …

Dell

Alex Baker USA

Inside Dell’s Leveraged Buy Out Challenge: After 5 years of slow progress against its transformation, Dell announced its intention to take the company private. The goal was to help Dell gain the flexibility needed to accelerate the company’s strategy. For 8 months following, Dell was advised to not comment on the deal even though it had become one of the …